Case fileReal
Haikou market regulator — Kuromi / Hello Kitty retail infringement
A small Chinese shop penalized in 2023 for selling unlicensed Kuromi and Hello Kitty merchandise.
Haikou Longhua District Market Supervision Administration (Sanrio as complainant),
Plaintiff,
v.
A retail shop in Haikou,
Defendant.
Docket No.not public
CourtHaikou Longhua District Market Supervision Administration
Filed2023
StatusClosed
The record
- Court
- Haikou Longhua District Market Supervision Administration
- Jurisdiction
- China
- Docket No.
- not public
- Filed
- 2023
- Resolved
- 2023
- Sanrio’s role
- Complainant
- Type
- Trademark
- Claims
- Trademark infringement — Kuromi (库洛米) and Hello Kitty (KT猫) goods
- Counsel — plaintiff/petitioner
- not public
- Counsel — Sanrio side
- not public
What happened
A small Chinese shop penalized in 2023 for selling unlicensed Kuromi and Hello Kitty merchandise.
Outcome
Infringement found over 84 units of plush and keychains (investigation opened 13 Jul 2023, decided 22 Aug 2023). Goods confiscated, a RMB 2,000 fine, and a cease-and-desist.
The legal nuance
Administrative, not judicial, but a sign the newer characters like Kuromi now drive enforcement too.
Sources of record