Division III
Industry
Sanrio barely makes anything anymore. It owns the characters and rents them out, and the market has decided that is a very good business. This division takes the licensing machine apart, one file per part.
¥194.1B
Net sales · YE Mar 2026
from ¥100B two years earlier
¥77.9B
Operating profit
about a 40% margin
~¥1.35T
Market cap · mid-2026
peaked ~¥1.6T
48.8%
Royalties / net sales
YE Mar 2025
Sanrio Co., Ltd. (TSE 8136)
The public company: revenue, profit, the share-price run, and who runs it.
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The Hello Kitty jets
EVA Air has flown Hello Kitty on full-size airliners since 2005.
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Theme parks
Two parks Sanrio runs in Japan, and the licensed parks abroad.
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Wine, cafes & collaborations
A real Italian wine, the cafes, and the brand partnerships.
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Manufacturing & real estate
Who actually makes the goods, and the little property Sanrio owns.
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Stocks that touch Hello Kitty
The companies downstream of the license. Commentary, not advice.
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