Theme parks
Puroland and Harmonyland are real estate Sanrio runs itself, and together they are about a tenth of sales. The overseas parks tell the licensing story instead: built and run by local operators, with Sanrio collecting a fee and carrying none of the risk.
Sanrio Puroland
- Opened
- 7 December 1990
- Run by
- Sanrio (owned and run)
An indoor park opened on founder Tsuji’s birthday. It draws well over 1.5 million visitors a year and passed 50 million cumulative visitors across its first 30 years. After a soft stretch, attendance jumped following a 2014 turnaround and rebounded again after COVID.
Harmonyland
- Opened
- 1991
- Run by
- Sanrio (owned and run)
Sanrio’s outdoor park, on the southern island of Kyushu. With Puroland it makes up the theme-park segment, roughly a tenth of company sales.
Hello Kitty Park
- Opened
- 1 July 2015
- Run by
- Licensed to Zhejiang Yinrun (local operator)
China’s first officially licensed Sanrio park. The agreement was signed in 2011; the park spans about 95,000 square meters, reportedly cost around $215 million, and includes a castle-style hotel. Sanrio licensed the brand rather than building it.
Sanrio Hello Kitty Town
- Opened
- 2012
- Closed
- 31 December 2019
- Run by
- Licensed to a local operator (now closed)
The first Hello Kitty theme park outside Japan. Declining tourist numbers and losses closed it at the end of 2019, alongside the neighboring Thomas Town.
Sources of record