Case fileReal
Sanrio Company, Ltd. v. Arawko, LLC
Sanrio opposed “KUMUSTA PUSA,” Tagalog for “how’s the cat,” citing its HELLO KITTY registrations. The Board agreed and blocked the mark.
Sanrio Company, Ltd. (opposer),
Plaintiff,
v.
Arawko, LLC (applicant),
Defendant.
Docket No.Opposition No. 91300184
CourtUSPTO Trademark Trial and Appeal Board (TTAB)
Filed2025
StatusDecided
The record
- Court
- USPTO Trademark Trial and Appeal Board (TTAB)
- Jurisdiction
- United States
- Docket No.
- Opposition No. 91300184
- Filed
- 2025
- Resolved
- 2026
- Sanrio’s role
- Opposer
- Type
- Trademark
- Claims
- Likelihood of confusion with HELLO KITTY
- Counsel — plaintiff/petitioner
- not public
- Counsel — Sanrio side
- not public
What happened
Sanrio opposed “KUMUSTA PUSA,” Tagalog for “how’s the cat,” citing its HELLO KITTY registrations. The Board agreed and blocked the mark.
Outcome
Sustained. The Board refused registration on 12 Jan 2026 and the application was abandoned after the decision.
The legal nuance
A recent, clean opposition win, and a sign Sanrio polices cat-themed marks in other languages too.
Sources of record