Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileReal

Sanrio Company Ltd. v. Río Luna, S.L. et al.

Spanish jewelry firms sold "HOLA GATO" ("Hello Cat") goods featuring a Hello-Kitty-like feline. The EU Trade Mark Court found confusion likely given the near-identical signs and Hello Kitty’s reputation.

Sanrio Company Ltd.,
Plaintiff,
v.
Río Luna, S.L.; Río Star Bisuterías, S.L.; and affiliated costume-jewelry firms,
Defendant.
Docket No.Sentencia No. 11/2018
CourtProvincial Court of Alicante, sitting as EU Trade Mark Court
StatusDecided

The record

Court
Provincial Court of Alicante, sitting as EU Trade Mark Court
Jurisdiction
Spain
Docket No.
Sentencia No. 11/2018
Resolved
2018
Sanrio’s role
Plaintiff
Type
Trademark
Claims
Infringement of well-known HELLO KITTY marks; Likelihood of confusion; Damages
Counsel — plaintiff/petitioner
not public
Counsel — Sanrio side
not public

What happened

Spanish jewelry firms sold "HOLA GATO" ("Hello Cat") goods featuring a Hello-Kitty-like feline. The EU Trade Mark Court found confusion likely given the near-identical signs and Hello Kitty’s reputation.

Outcome

Sanrio won. First instance found infringement and ordered the conduct stopped plus damages; the Provincial Court of Alicante affirmed on 11 January 2018. Damages awarded; figure not public.

The legal nuance

A clean example of Sanrio as the one enforcing, outside the Miffy context.

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