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Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileReal

Sanrio Company, Ltd. v. Unneeda Doll Co., Inc.

Sanrio’s earliest TTAB entry here, over “KITTY AND HER KIDDIE KAR.” It closed the same year it opened.

Sanrio Company, Ltd. (opposer),
Plaintiff,
v.
Unneeda Doll Co., Inc. (registrant),
Defendant.
Docket No.Opposition No. 91064466
CourtUSPTO Trademark Trial and Appeal Board (TTAB)
Filed1981
StatusSettled

The record

Court
USPTO Trademark Trial and Appeal Board (TTAB)
Jurisdiction
United States
Docket No.
Opposition No. 91064466
Filed
1981
Resolved
1981
Sanrio’s role
Opposer
Type
Trademark
Claims
Likelihood of confusion
Counsel — plaintiff/petitioner
not public
Counsel — Sanrio side
not public

What happened

Sanrio’s earliest TTAB entry here, over “KITTY AND HER KIDDIE KAR.” It closed the same year it opened.

Outcome

Dismissed without prejudice (18 Nov 1981), likely settled.

The legal nuance

From 1981, about when Hello Kitty was taking hold in the US market.

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