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Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileDesign

Sanrio Co., Ltd. v. Tieshi Zheng (Registered Community Design)

Sanrio used its Hello Kitty trademark to knock out a registered EU design, not just another trademark.

Sanrio Co., Ltd. (invalidity applicant),
Plaintiff,
v.
Tieshi Zheng (design holder),
Defendant.
Docket No.Invalidity ICD 8 646; appeal R 1570/2012-3
CourtEUIPO Invalidity Division; Third Board of Appeal
Filed2011
StatusDecided

The record

Court
EUIPO Invalidity Division; Third Board of Appeal
Jurisdiction
European Union
Docket No.
Invalidity ICD 8 646; appeal R 1570/2012-3
Filed
2011
Resolved
2014
Sanrio’s role
Petitioner
Type
Design
Claims
Design invalidity, Art. 25(1)(e) CDR + Art. 9 CTMR (earlier Hello Kitty face device)
Counsel — plaintiff/petitioner
Boehmert & Boehmert
Counsel — Sanrio side
not public

What happened

Sanrio used its Hello Kitty trademark to knock out a registered EU design, not just another trademark.

Outcome

Design RCD 1 084 883-0001 declared invalid; the holder’s appeal was dismissed (3 Feb 2014) on “very high” visual similarity; holder to pay EUR 500. Sanrio won.

The legal nuance

Shows the mark reaching across IP types, from trademark into registered-design law.

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