Case fileReal
Wenzhou Customs — export of infringing Hello Kitty goods
A Chinese customs penalty for exporting counterfeit Hello Kitty accessories, one of the border seizures that back up the mark.
Wenzhou Customs,
Plaintiff,
v.
A Wenzhou trading company (name not public),
Defendant.
Docket No.not public
CourtWenzhou Customs (China)
Filed2015
StatusClosed
The record
- Court
- Wenzhou Customs (China)
- Jurisdiction
- China
- Docket No.
- not public
- Filed
- 2015
- Resolved
- 2015
- Sanrio’s role
- Rights-holder
- Type
- Customs enforcement
- Claims
- Export of goods infringing the HELLO KITTY mark
- Counsel — plaintiff/petitioner
- not public
- Counsel — Sanrio side
- not public
What happened
A Chinese customs penalty for exporting counterfeit Hello Kitty accessories, one of the border seizures that back up the mark.
Outcome
Fine and confiscation of the goods (cosmetic pouches, towels and storage bags bearing Hello Kitty, alongside Snoopy and a YSL device). Sanrio confirmed the infringement as rights-holder. Small consignment, value about RMB 590.
The legal nuance
Administrative border enforcement, not a lawsuit, but a core part of how Sanrio polices the brand in China.
Sources of record